CTV has parted ways with Jessica Mulroney and pulled her new reality show I Do, Redo from all Bell Media channels and platforms after she was accused of trying to silence a Black Toronto influencer and ruin her career.
Canadian blogger and marketer Sasha Exeter alleges things went left once she put out a call to action on social media for her peers to use their platform to speak out against anti-Black racism.
She says Mulroney wrongly assumed she was being called out as she had not been vocally supportive of the movement, and took it personal.
According to the SoSasha founder, Mulroney lashed out at her several times in the span of a week and blocked her on Instagram.
Exeter said the celebrity stylist threatened her livelihood in writing, saying she had spoken to brands and companies about her – which could’ve jeopardized her income – and threatened to sue her for libel, even after issuing a public apology.
Exeter says the entire ordeal made her sick to her stomach and she could no longer remain silent because she is raising a Black daughter.
CityLine, Hudson’s Bay, and ABC have also cut ties with Mulroney. CityLine said she will no longer appear as a guest expert on the show, Hudson’s Bay said she will no longer represent the company or Kleinfeld Canada as a fashion and bridal expert, and ABC announced she will no longer appear on Good Morning America as a fashion contributor,
As Jessica Mulroney said last night, she is stepping away from her professional engagements and that includes Good Morning America. She will no longer appear on our show.
— Good Morning America (@GMA) June 12, 2020
Mulroney is the wife of Canadian TV personality Bel Mulroney, son of former Prime Minister Ben Mulroney, and BFFs with Meghan Markle.
Watch Sasha speak out about her “Amy Cooper Experience” on her IG below:
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I’ve been silent. Not anymore! I’m used to being so transparent on this platform. I think it’s the main reason why most of you follow me. Today, I’m opening up about something that has been haunting me for the last week. I have felt like a complete fraud fighting for racial equality and using my voice openly here, while letting a white woman silence mine behind closed doors. In sharing this very personal story, I know that I am risking a lot. Opening myself up to criticism, bullying and potential ramifications with my job in this space. However, I must speak my truth. Enough is enough. Hopefully my voice will be heard by many and help change things for the next generation and for my daughter Maxwell… because I will be dammed if my child ever has to deal with this level of ignorance.